Digital Marketing

How to rebrand your business in just 7 steps There are many reasons businesses across Australia might consider rebranding, with most stemming from a need to reposition a brand in the marketplace. It could be as simple as the product or service you now offer has outgrown your original intention for your brand, or a major shift in customers... Read more

What can we learn from the businesses thriving in COVID-19? Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more

Start this marketing health check now for business success post-COVID-19 Since the beginning of March, we have seen the COVID-19 pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78% feel... Read more

Redefining your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more

Steps to setting up your business online With every passing year, our lives become more altered by (and dependant on) the ever-growing technological developments made across the world. Many business owners – whether they be of small operations in the suburbs or growing enterprises in the city – have seen their livelihoods flourish thanks to setting up... Read more

What does the Federal Budget 2019 mean for your small business? There are big wins for small businesses in the recently announced proposed Federal Budget 2019, such as increasing the instant asset write-offs and more incentive to hire apprentices with the Skilled Shortage payments. But the biggest win might just be the boost in funding for the Export Market Development Grant... Read more

How small businesses can make the most out of social media When you’re a small business owner wearing many hats, marketing may be at the bottom of your priorities. But if you’re not engaging with your followers on social media, you could be missing out on a big opportunity to win new customers. In Australia, Facebook and Instagram have millions of... Read more

SEO, SEM or GDN: Which gets better results? A Search Engine Optimisation (SEO) strategy, paired with Search Engine Marketing (SEM), can help boost search your results far up in Google rankings. But, if your customers are visiting your website and not converting, you'll also need a remarketing strategy - this is where Google Display Network (GDN) comes into... Read more

Why is SEO an important element of your digital marketing strategy? Paid advertising, like Google & Facebook ads, can give you the immediate kick you need to drive traffic to your website. But, what if you could see the same results with zero advertising budget? That’s where Search Engine Optimisation comes in. SEO is a long-term solution that consistently drives organic... Read more

Get people clicking with 6 tips for writing a great headline In content marketing, your headline is what hooks readers in, but many businesses don’t pay it the attention it deserves. According to CoSchedule, 8/10 people will read a headline while only 2/10 will click through. This makes the title text the most important piece of your online content. You can... Read more