Search Engine Optimisation

SEO basics for beginners One basic principle of marketing is to be where your customers are, these days your customers are spending most of their time online. Research shows that Australians spend about  10 hours online daily. If your business could use more leads and customers, SEO is a long term strategy that can attract... Read more

[Infographic] The differences between SEO and PPC Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC have different functions,... Read more