Melbourne IT Blog

How to set up your first PPC campaign Marketers favour PPC (pay-per-click) as a form of advertising because of its ability to generate a visible return on investment. If you spend $100 on an ad campaign, you’ll quickly be able to measure the exact amount of return from the budget spent. If your business can benefit from more... Read more

Google vs Facebook: Which is best for your business? Paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. If you’re looking to scale your business, Facebook advertising and Google Adwords are often the main contenders in paid advertising. Whether one performs better than the other in delivering ROI continues... Read more

Facebook for Beginners With 16 million active users in Australia*, Facebook is a data machine waiting to connect you with your ideal audience. If you’re wondering if Facebook advertising can work for your business, the following numbers may surprise you. Youfoodz, an Australian meal delivery service generated 15.6x return on ad spend and... Read more

What small businesses can learn from retail giants When a retail giant makes its way to our shores, it often sets alarm bells for the small businesses who don't have the budget or resources to compete. Many say that Amazon’s arrival is doom and gloom for Australian businesses and it’s an easy opinion to agree with. Its customer centric approach to business offers diverse product selection,... Read more