Melbourne IT Blog
Written on 06 March, 2019 by MelbourneIT
How small businesses can make the most out of social media When you’re a small business owner wearing many hats, marketing may be at the bottom of your priorities. But if you’re not engaging with your followers on social media, you could be missing out on a big opportunity to win new customers. In Australia, Facebook and Instagram have millions of... Read more
Written on 11 December, 2018 by MelbourneIT
What is Shared Hosting? Starting up a brand new website is an exciting time. Whether it is for a lucrative business venture, or merely a humble blog that nurtures your creative side, one thing that you will need to ensure is a reliable server, so people can actually visit and enjoy what you offer.... Read more
Categories:
Web Hosting
Written on 07 December, 2018 by MelbourneIT
Should you buy a domain name if it’s not available on social media? Social media has become an integral part of business communications, whether it’s used for marketing, PR, customer service or simply brand protection. If it’s for the latter, most business owners will want to have a domain name that matches their social media handles. A memorable social media handle is crucial... Read more
Categories:
Domains,
Social Media
Written on 29 November, 2018 by MelbourneIT
Do you really need to produce more content? When it comes to content marketing, there seems to be two distinct approaches: quality or quantity. Both strategies are expensive and require significant man-power, but each is carried out in a different way. The debate is on and people are choosing sides – so, which side are you on? ... Read more
Categories:
Search Engine Optimisation
Written on 23 November, 2018 by MelbourneIT
What is a WHOIS lookup? Did you know you can look up the details of any given domain name online? This can prove useful for anyone who is looking to negotiate to acquire a pre-registered domain or for those who are interested in contacting the site owner for any reason, legal or otherwise. To find... Read more
Categories:
Domains,
Website Security
Written on 15 November, 2018 by MelbourneIT
How does a gTLD help my business? New gTLDs have been causing quite a stir over the past few years, with what feels like a new one popping up every other day. Starting as simple three-letter codes similar to the main five (.com, .gov, .edu, .org and .net), they have now expanded to complete words and every... Read more
Categories:
Domains
Written on 09 November, 2018 by MelbourneIT
How videos improve your search ranking With smartphones and simple editing apps, video content has taken off in the past few years and the demand is only growing. Animoto reported that four times as many customers would prefer to watch a video about a product than read about it and, in 2017, HubSpot predicted that 80% of online content will be video by 2019.... Read more
Categories:
Search Engine Optimisation
Written on 29 October, 2018 by MelbourneIT
The power of the delete button in social media: when to use it It’s convenient that technology allows us to delete the things we (or others) post online but sometimes it can do more damage to a brand than many business owners think. Deleting a post with a typo vs one with a negative review from a customer can vary in consequences. Regardless,... Read more
Categories:
Social Media
Written on 26 October, 2018 by MelbourneIT
Is your website due for a redesign? Just like your office or brick and mortar store, a refresh is a critical part of maintaining a modern space. No one wants to walk into your business reception with outdated designs, nor a shopping mall with a checkout that’s from the 90s. When it comes to updates, websites are not excused, and there are a few things... Read more
Categories:
website
Written on 19 October, 2018 by MelbourneIT
The holistic approach: Integrating UX tactics and strategies for better SEO Whether you’re already well acquainted with SEO and UX, or you are only just starting to understand what these tactics can do for your business, you may not know the powerful link between the two. A more holistic approach to the way you design your website can benefit your SEO... Read more