Melbourne IT Blog
Written on 02 August, 2018 by MelbourneIT
The power of local domains Your domain extension can actually have an impact on the types of searches your website appears for, can bring you a higher return on your online investments and improve your standing with your local audience. Have you ever noticed that, when you search from Australia, the search engine generally filters... Read more
Categories:
Domains
Written on 18 July, 2018 by MelbourneIT
The power of stories in modern marketing It’s common in marketing to hear the question, “what problem does the product solve for the customer?” It’s valid and useful and justified. My tap is broken, so I’ll hire Harry’s Plumbing to fix it. I need a removalist, so I’ll pay Move with Jana to come and collect my... Read more
Categories:
website
Written on 14 June, 2018 by MelbourneIT
Do I need a website to get a professional email address? You want to be professional in your email communication but you’re not ready to invest in a website for your business? Read on. We typically recommend that all small businesses have their own business website, but if it’s really far off your agenda (or your budget), there’s no need to... Read more
Written on 07 June, 2018 by MelbourneIT
What is Google My Business? Google has rapidly become the solution of choice for consumers searching for products and services. The Yellow Pages are now a thing of the past, with the internet taking over as the dominant form of business discovery. Google My Business has, in a sense, replaced paper business directories, acting as... Read more
Categories:
Search Engine Optimisation
Written on 30 May, 2018 by MelbourneIT
How to install a plugin on WordPress Are you DIY dynamite or do you need help? WordPress plugins can be confusing and, if you don’t know what you’re doing, you could cause complex issues on your site and your website could go down. If you’re not confident that a) the plugin is compatible with the other plugins... Read more
Categories:
website
Written on 24 May, 2018 by MelbourneIT
Stop hackers in their tracks with 5 security tips Web security is the best it’s ever been; however, there are still many shady characters, lurking in the shadows of the internet for the first sign of weakness on your site. If you don’t take the necessary precautions, you leave your site vulnerable to attack. Ensure your site and data... Read more
Categories:
Website Security
Written on 15 May, 2018 by MelbourneIT
Can remarketing really lower costs and increase sales? Also known as retargeting, remarketing is a term that gets thrown around a lot when it comes to digital advertising, but what exactly is it? When someone visits a brick and mortar store and leaves without buying anything, there’s little chance we can reach them again but, with a website,... Read more
Categories:
PPC
Written on 11 May, 2018 by MelbourneIT
What’s the difference between a domain name and web hosting? In the complex world of digital, it can be difficult to comprehend what’s what, especially if you’re a small business just starting out. The first step to establishing your business online is finding a home for your brand and purchasing your online real estate. However, even that can be a... Read more
Categories:
Domains,
Web Hosting
Written on 07 March, 2018 by MelbourneIT
Google to flag sites without a SSL certificate Google has recently announced that websites without SSL certification will be flagged as not secure. This means that when potential customers visit a website without the HTTPS in the address bar, they will see that their website is not secure. Why it matters Sites with HTTPS demonstrate to users that... Read more
Categories:
News,
Website Security
Written on 07 March, 2018 by MelbourneIT
Cost effective ways to drive traffic to your website Finally got your website up and running but struggling to attract visitors? Capturing web traffic is the first hurdle to conversions for any online business. Here are four easy digital solutions to this problem – and best of all, they are all cost effective and customisable to your budget. SEO... Read more
Categories:
Digital Marketing