Melbourne IT Blog
Written on 22 January, 2018 by MelbourneIT
SEO basics for beginners One basic principle of marketing is to be where your customers are, these days your customers are spending most of their time online. Research shows that Australians spend about 10 hours online daily. If your business could use more leads and customers, SEO is a long term strategy that can attract... Read more
Categories:
Search Engine Optimisation
Written on 29 November, 2017 by MelbourneIT
Five benefits of a professional email address There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get one... Read more
Categories:
Email
Written on 29 November, 2017 by MelbourneIT
3 Questions to ask when deciding between a .com and .com.au domain Your domain name is your business’s online identity, it helps your clients find your business. Just like a physical shop front, you’ll want your online ‘address’ to be memorable and easy to find. One of the questions that often come up is whether a business should register a .com.au or... Read more
Categories:
News
Written on 29 November, 2017 by MelbourneIT
[Infographic] The differences between SEO and PPC Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC have different functions,... Read more
Categories:
PPC,
Search Engine Optimisation
Written on 29 November, 2017 by MelbourneIT
How to better manage your cash flow Managing cash flow is a business critical task yet it's an ongoing challenge business owners have. If you can relate to this, you’re not alone. According to research by the Australian Bureau of Statistics, half of all businesses throw in the towel in their first three years. 40% of business... Read more
Categories:
News
Written on 30 October, 2017 by MelbourneIT
How Microsoft 365 can benefit small businesses More and more small-to-medium-sized businesses are signing up to Microsoft 365 and for good reason. Since launching around two years ago, the service has helped to significantly streamline business operations and enhance productivity. In fact, Microsoft 365 has more than 60 million users to date – a figure that is... Read more
Categories:
Email,
Microsoft 365
Written on 30 October, 2017 by MelbourneIT
5 elements every website should have Whether you’re a local shop owner or a business that services customers worldwide, having a website is no longer a luxury – it’s a necessity. Websites provide an online shopfront for businesses and one that’s well-designed can help you reach new customers and stand out from competitors. Here are five... Read more
Written on 27 October, 2017 by MelbourneIT
Why your business needs a local domain name With over 3 million registered, .com.au website domains continue to be the go-to for businesses setting up a website*. It may be a popular option for Australian businesses but if you have a local business in Sydney or Melbourne, you may want to consider a .Sydney or .Melbourne domain instead.... Read more
Categories:
Domains
Written on 11 October, 2017 by MelbourneIT
Business Queensland to offer small businesses matched funding of $10,000 What could your business do with a $10k boost in funding? Whether it’s new website copy or CRM software, investing in digital technologies can be a costly exercise. If your business is based in Queensland you may be eligible for Business Queensland’s Small Business Digital Grants Program, an initiative that helps... Read more
Categories:
News
Written on 27 September, 2017 by MelbourneIT
The four pillars of digital marketing you need to know The phrase ‘digital marketing’ can be defined in many ways, but the reality is that very few people actually understand just what’s involved. Is it about making your website Google-friendly? Spruiking your business on a bunch of different platforms? Raking in thousands of social media likes? It’s a mix of things,... Read more
Categories:
Digital Marketing