Melbourne IT Blog

5 ways to optimise your site speed With so many websites vying for our attention, it’s harder than ever before for business owners and marketers to ensure customers are not only clicking on your website but staying on it long enough to convert. If your website isn’t delivering a great user experience (UX), your customers will simply... Read more

Does B2B marketing work on social media? If you’re not on social media, you’re not where your customers are. This applies to companies in every industry i.e. your engineering company, cloud telephone company or solar installation company. Many business owners look at social media as the place for “couch buyers” – customers who see an advertisement for... Read more

SEO, SEM or GDN: Which gets better results? A Search Engine Optimisation (SEO) strategy, paired with Search Engine Marketing (SEM), can help boost search your results far up in Google rankings. But, if your customers are visiting your website and not converting, you'll also need a remarketing strategy - this is where Google Display Network (GDN) comes into... Read more

UX mistakes to avoid Having a website for your business is only one part of the journey to online success. If your marketing efforts involve paid advertising to drive traffic, a website working at 100% capacity will help you maximise return on investment. Visual design, layout and content are key elements to good website... Read more

Why is SEO an important element of your digital marketing strategy? Paid advertising, like Google & Facebook ads, can give you the immediate kick you need to drive traffic to your website. But, what if you could see the same results with zero advertising budget? That’s where Search Engine Optimisation comes in. SEO is a long-term solution that consistently drives organic... Read more

Get people clicking with 6 tips for writing a great headline In content marketing, your headline is what hooks readers in, but many businesses don’t pay it the attention it deserves. According to CoSchedule, 8/10 people will read a headline while only 2/10 will click through. This makes the title text the most important piece of your online content. You can... Read more

Responding to negative comments on social media Social media is a great branding tool for your business but it can open the floodgates for negativity from angry customers. If you do experience some backlash, it's important to stay calm and keep a level head. Remember that social media is a public forum and anything you say in... Read more

What is a landing page and why do I need one? Simply put, a landing page is where a visitor lands after completing a certain action. They are used throughout various forms of digital advertising, like Social Media Advertising or Google Adwords, as a destination to direct online traffic. A landing page generally has a single goal. This goal depends on... Read more

Optimising your web forms: how much is too much? We are no longer limited to simply providing information to consumers online, websites have also become an important portal for capturing user data. Chances are, if you have a website, you have an online form. Whether it’s a simple subscription form on a blog or a payment form on an... Read more

Why customer retention is cheaper than acquisition  Ask any business owner today, “what’s your marketing strategy?”, and they’re guaranteed to launch into a list of their client acquisition tactics. It’s far rarer for a business to focus on retention. While customer acquisition tactics ensure a stream of new customers to your business, customer retention works towards maintaining a fruitful relationship with your existing customers. Both... Read more