Melbourne IT Blog

Why is SEO an important element of your digital marketing strategy? Paid advertising, like Google & Facebook ads, can give you the immediate kick you need to drive traffic to your website. But, what if you could see the same results with zero advertising budget? That’s where Search Engine Optimisation comes in. SEO is a long-term solution that consistently drives organic... Read more

Get people clicking with 6 tips for writing a great headline In content marketing, your headline is what hooks readers in, but many businesses don’t pay it the attention it deserves. According to CoSchedule, 8/10 people will read a headline while only 2/10 will click through. This makes the title text the most important piece of your online content. You can... Read more

Responding to negative comments on social media Social media is a great branding tool for your business but it can open the floodgates for negativity from angry customers. If you do experience some backlash, it's important to stay calm and keep a level head. Remember that social media is a public forum and anything you say in... Read more

What is a landing page and why do I need one? Simply put, a landing page is where a visitor lands after completing a certain action. They are used throughout various forms of digital advertising, like Social Media Advertising or Google Adwords, as a destination to direct online traffic. A landing page generally has a single goal. This goal depends on... Read more

Optimising your web forms: how much is too much? We are no longer limited to simply providing information to consumers online, websites have also become an important portal for capturing user data. Chances are, if you have a website, you have an online form. Whether it’s a simple subscription form on a blog or a payment form on an... Read more

Why customer retention is cheaper than acquisition  Ask any business owner today, “what’s your marketing strategy?”, and they’re guaranteed to launch into a list of their client acquisition tactics. It’s far rarer for a business to focus on retention. While customer acquisition tactics ensure a stream of new customers to your business, customer retention works towards maintaining a fruitful relationship with your existing customers. Both... Read more

The power of local domains Your domain extension can actually have an impact on the types of searches your website appears for, can bring you a higher return on your online investments and improve your standing with your local audience. Have you ever noticed that, when you search from Australia, the search engine generally filters... Read more

The power of stories in modern marketing It’s common in marketing to hear the question, “what problem does the product solve for the customer?” It’s valid and useful and justified. My tap is broken, so I’ll hire Harry’s Plumbing to fix it. I need a removalist, so I’ll pay Move with Jana to come and collect my... Read more

Do I need a website to get a professional email address? You want to be professional in your email communication but you’re not ready to invest in a website for your business? Read on. We typically recommend that all small businesses have their own business website, but if it’s really far off your agenda (or your budget), there’s no need to... Read more

What is Google My Business? Google has rapidly become the solution of choice for consumers searching for products and services. The Yellow Pages are now a thing of the past, with the internet taking over as the dominant form of business discovery. Google My Business has, in a sense, replaced paper business directories, acting as... Read more