Melbourne IT Blog
Written on 30 May, 2018 by MelbourneIT
How to install a plugin on WordPress Are you DIY dynamite or do you need help? WordPress plugins can be confusing and, if you don’t know what you’re doing, you could cause complex issues on your site and your website could go down. If you’re not confident that a) the plugin is compatible with the other plugins... Read more
Categories:
website
Written on 24 May, 2018 by MelbourneIT
Stop hackers in their tracks with 5 security tips Web security is the best it’s ever been; however, there are still many shady characters, lurking in the shadows of the internet for the first sign of weakness on your site. If you don’t take the necessary precautions, you leave your site vulnerable to attack. Ensure your site and data... Read more
Categories:
Website Security
Written on 15 May, 2018 by MelbourneIT
Can remarketing really lower costs and increase sales? Also known as retargeting, remarketing is a term that gets thrown around a lot when it comes to digital advertising, but what exactly is it? When someone visits a brick and mortar store and leaves without buying anything, there’s little chance we can reach them again but, with a website,... Read more
Categories:
PPC
Written on 11 May, 2018 by MelbourneIT
What’s the difference between a domain name and web hosting? In the complex world of digital, it can be difficult to comprehend what’s what, especially if you’re a small business just starting out. The first step to establishing your business online is finding a home for your brand and purchasing your online real estate. However, even that can be a... Read more
Categories:
Domains,
Web Hosting
Written on 07 March, 2018 by MelbourneIT
Google to flag sites without a SSL certificate Google has recently announced that websites without SSL certification will be flagged as not secure. This means that when potential customers visit a website without the HTTPS in the address bar, they will see that their website is not secure. Why it matters Sites with HTTPS demonstrate to users that... Read more
Categories:
News,
Website Security
Written on 07 March, 2018 by MelbourneIT
Cost effective ways to drive traffic to your website Finally got your website up and running but struggling to attract visitors? Capturing web traffic is the first hurdle to conversions for any online business. Here are four easy digital solutions to this problem – and best of all, they are all cost effective and customisable to your budget. SEO... Read more
Categories:
Digital Marketing
Written on 07 March, 2018 by MelbourneIT
Top Digital Marketing Courses In 2018 Regardless of how many years you've been in business, there's always room to grow. As online marketing continues to grow and change, so do the methods of communicating your products and services. There are a number of short courses made for time poor business owners that can teach you the basics... Read more
Categories:
Digital Marketing,
News
Written on 07 March, 2018 by MelbourneIT
How to leverage Facebook's recent changes to attract more customers Earlier this year Facebook announced it was changing its algorithm to ‘encourage meaningful interactions between people’. According to Facebook founder Mark Zuckerberg, it’s likely that content from businesses, brands and publishers won’t appear in our customers’ news feeds as often as we’d like. The changes to Facebook you need to... Read more
Categories:
Digital Marketing,
Social Media
Written on 24 January, 2018 by MelbourneIT
How to find more customers in 2018 The beginning of the year is a great time to set new goals and kick off new campaigns. There’s no better time to start fresh. If you’ve set big goals for your business this year, we’ve rounded up five easy ways to find more customers in 2018. 1. Improve existing... Read more
Categories:
News
Written on 23 January, 2018 by MelbourneIT
7 security tips to keep your website protected from hackers The privacy and security of a website is critical for small businesses. It’s needed to protect your customer’s data but it also protects your website from data breaches and viruses. With cyber attacks on the rise, it’s now more important than ever to ensure you have security measures in place... Read more
Categories:
News,
Website Security