Melbourne IT Blog
Written on 07 March, 2018 by MelbourneIT
Top Digital Marketing Courses In 2018 Regardless of how many years you've been in business, there's always room to grow. As online marketing continues to grow and change, so do the methods of communicating your products and services. There are a number of short courses made for time poor business owners that can teach you the basics... Read more
Categories:
Digital Marketing,
News
Written on 07 March, 2018 by MelbourneIT
How to leverage Facebook's recent changes to attract more customers Earlier this year Facebook announced it was changing its algorithm to ‘encourage meaningful interactions between people’. According to Facebook founder Mark Zuckerberg, it’s likely that content from businesses, brands and publishers won’t appear in our customers’ news feeds as often as we’d like. The changes to Facebook you need to... Read more
Categories:
Digital Marketing,
Social Media
Written on 24 January, 2018 by MelbourneIT
How to find more customers in 2018 The beginning of the year is a great time to set new goals and kick off new campaigns. There’s no better time to start fresh. If you’ve set big goals for your business this year, we’ve rounded up five easy ways to find more customers in 2018. 1. Improve existing... Read more
Categories:
News
Written on 23 January, 2018 by MelbourneIT
7 security tips to keep your website protected from hackers The privacy and security of a website is critical for small businesses. It’s needed to protect your customer’s data but it also protects your website from data breaches and viruses. With cyber attacks on the rise, it’s now more important than ever to ensure you have security measures in place... Read more
Categories:
News,
Website Security
Written on 22 January, 2018 by MelbourneIT
SEO basics for beginners One basic principle of marketing is to be where your customers are, these days your customers are spending most of their time online. Research shows that Australians spend about 10 hours online daily. If your business could use more leads and customers, SEO is a long term strategy that can attract... Read more
Categories:
Search Engine Optimisation
Written on 29 November, 2017 by MelbourneIT
Five benefits of a professional email address There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get one... Read more
Categories:
Email
Written on 29 November, 2017 by MelbourneIT
3 Questions to ask when deciding between a .com and .com.au domain Your domain name is your business’s online identity, it helps your clients find your business. Just like a physical shop front, you’ll want your online ‘address’ to be memorable and easy to find. One of the questions that often come up is whether a business should register a .com.au or... Read more
Categories:
News
Written on 29 November, 2017 by MelbourneIT
[Infographic] The differences between SEO and PPC Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC have different functions,... Read more
Categories:
PPC,
Search Engine Optimisation
Written on 29 November, 2017 by MelbourneIT
How to better manage your cash flow Managing cash flow is a business critical task yet it's an ongoing challenge business owners have. If you can relate to this, you’re not alone. According to research by the Australian Bureau of Statistics, half of all businesses throw in the towel in their first three years. 40% of business... Read more
Categories:
News
Written on 30 October, 2017 by MelbourneIT
How Microsoft 365 can benefit small businesses More and more small-to-medium-sized businesses are signing up to Microsoft 365 and for good reason. Since launching around two years ago, the service has helped to significantly streamline business operations and enhance productivity. In fact, Microsoft 365 has more than 60 million users to date – a figure that is... Read more
Categories:
Email,
Microsoft 365