Category:
website
Written on 19 August, 2020 by MelbourneIT
5 steps for building a successful online business Australian small businesses are the back-bone of our economy. Recent research found 99.8 per cent of all Australian businesses are considered small to medium enterprises, with the most common size having 1-4 employees (71 per cent). Whilst it may seem daunting to take the leap of faith to join this... Read more
Written on 03 June, 2020 by MelbourneIT
Does your small business need an e-commerce website during COVID-19? COVID-19 is driving a rapid e-commerce evolution, with intuitive businesses across Australia keenly adding e-commerce solutions to their websites to take advantage of the surge in online shopping. Interestingly, the preliminary April findings from the Australia Bureau of Statistics’ Retail Trade Survey, found that retail turnover fell by 17.9 per... Read more
Written on 27 May, 2020 by MelbourneIT
4 ways to improve user experience during a crisis User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more
Written on 30 April, 2019 by MelbourneIT
Steps to setting up your business online With every passing year, our lives become more altered by (and dependant on) the ever-growing technological developments made across the world. Many business owners – whether they be of small operations in the suburbs or growing enterprises in the city – have seen their livelihoods flourish thanks to setting up... Read more
Categories:
Digital Marketing,
Domains,
Email,
PPC,
Search Engine Optimisation,
Social Media,
website,
Website Security
Written on 24 April, 2019 by MelbourneIT
When to outsource your online marketing or do it yourself The internet has changed how the world works. In fact, it’s created a whole new online world that we engage with every day. Making your small business stand out in a crowded online space seems simple, which is why so many of us choose to DIY our online marketing. But... Read more
Written on 05 April, 2019 by MelbourneIT
What does the Federal Budget 2019 mean for your small business? There are big wins for small businesses in the recently announced proposed Federal Budget 2019, such as increasing the instant asset write-offs and more incentive to hire apprentices with the Skilled Shortage payments. But the biggest win might just be the boost in funding for the Export Market Development Grant... Read more
Written on 26 October, 2018 by MelbourneIT
Is your website due for a redesign? Just like your office or brick and mortar store, a refresh is a critical part of maintaining a modern space. No one wants to walk into your business reception with outdated designs, nor a shopping mall with a checkout that’s from the 90s. When it comes to updates, websites are not excused, and there are a few things... Read more
Categories:
website
Written on 19 October, 2018 by MelbourneIT
The holistic approach: Integrating UX tactics and strategies for better SEO Whether you’re already well acquainted with SEO and UX, or you are only just starting to understand what these tactics can do for your business, you may not know the powerful link between the two. A more holistic approach to the way you design your website can benefit your SEO... Read more
Written on 08 October, 2018 by MelbourneIT
5 ways to optimise your site speed With so many websites vying for our attention, it’s harder than ever before for business owners and marketers to ensure customers are not only clicking on your website but staying on it long enough to convert. If your website isn’t delivering a great user experience (UX), your customers will simply... Read more
Categories:
website
Written on 21 September, 2018 by MelbourneIT
UX mistakes to avoid Having a website for your business is only one part of the journey to online success. If your marketing efforts involve paid advertising to drive traffic, a website working at 100% capacity will help you maximise return on investment. Visual design, layout and content are key elements to good website... Read more
Categories:
website