Category:
Social Media
Written on 29 July, 2020 by MelbourneIT
Improve your business with shopping on social media Selling on social media is when businesses choose to upload and sell their products on a social platform. It’s a relatively new concept that is gaining steam and is a new opportunity you won’t want to miss. By using social platforms as a means to reach specific audiences to sell,... Read more
Categories:
Social Media | Tags:
digital marketing,
facebook,
instagram,
online business,
social media
Written on 22 July, 2020 by MelbourneIT
3 trends happening on social media right now Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share... Read more
Written on 30 April, 2019 by MelbourneIT
Steps to setting up your business online With every passing year, our lives become more altered by (and dependant on) the ever-growing technological developments made across the world. Many business owners – whether they be of small operations in the suburbs or growing enterprises in the city – have seen their livelihoods flourish thanks to setting up... Read more
Categories:
Digital Marketing,
Domains,
Email,
PPC,
Search Engine Optimisation,
Social Media,
website,
Website Security
Written on 06 March, 2019 by MelbourneIT
How small businesses can make the most out of social media When you’re a small business owner wearing many hats, marketing may be at the bottom of your priorities. But if you’re not engaging with your followers on social media, you could be missing out on a big opportunity to win new customers. In Australia, Facebook and Instagram have millions of... Read more
Written on 07 December, 2018 by MelbourneIT
Should you buy a domain name if it’s not available on social media? Social media has become an integral part of business communications, whether it’s used for marketing, PR, customer service or simply brand protection. If it’s for the latter, most business owners will want to have a domain name that matches their social media handles. A memorable social media handle is crucial... Read more
Categories:
Domains,
Social Media
Written on 29 October, 2018 by MelbourneIT
The power of the delete button in social media: when to use it It’s convenient that technology allows us to delete the things we (or others) post online but sometimes it can do more damage to a brand than many business owners think. Deleting a post with a typo vs one with a negative review from a customer can vary in consequences. Regardless,... Read more
Categories:
Social Media
Written on 02 October, 2018 by MelbourneIT
Does B2B marketing work on social media? If you’re not on social media, you’re not where your customers are. This applies to companies in every industry i.e. your engineering company, cloud telephone company or solar installation company. Many business owners look at social media as the place for “couch buyers” – customers who see an advertisement for... Read more
Categories:
Social Media
Written on 29 August, 2018 by MelbourneIT
Responding to negative comments on social media Social media is a great branding tool for your business but it can open the floodgates for negativity from angry customers. If you do experience some backlash, it's important to stay calm and keep a level head. Remember that social media is a public forum and anything you say in... Read more
Categories:
Social Media
Written on 07 March, 2018 by MelbourneIT
How to leverage Facebook's recent changes to attract more customers Earlier this year Facebook announced it was changing its algorithm to ‘encourage meaningful interactions between people’. According to Facebook founder Mark Zuckerberg, it’s likely that content from businesses, brands and publishers won’t appear in our customers’ news feeds as often as we’d like. The changes to Facebook you need to... Read more
Categories:
Digital Marketing,
Social Media
Written on 25 September, 2017 by MelbourneIT
Google vs Facebook: Which is best for your business? Paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. If you’re looking to scale your business, Facebook advertising and Google Adwords are often the main contenders in paid advertising. Whether one performs better than the other in delivering ROI continues... Read more
Categories:
PPC,
Social Media