Melbourne IT Blog

4 ways to improve user experience during a crisis User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more

How to maximise your advertising budget during a crisis With countless employees working from home and many more in lockdown, consumers are being driven online more than ever before. Even though internet use is up by more than 70 per cent, the wider impacts of COVID-19 means the overall spend for online advertising remains low. For your spend to... Read more

Redefining your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more

Steps to setting up your business online With every passing year, our lives become more altered by (and dependant on) the ever-growing technological developments made across the world. Many business owners – whether they be of small operations in the suburbs or growing enterprises in the city – have seen their livelihoods flourish thanks to setting up... Read more

When to outsource your online marketing or do it yourself The internet has changed how the world works. In fact, it’s created a whole new online world that we engage with every day. Making your small business stand out in a crowded online space seems simple, which is why so many of us choose to DIY our online marketing. But... Read more

What does the Federal Budget 2019 mean for your small business? There are big wins for small businesses in the recently announced proposed Federal Budget 2019, such as increasing the instant asset write-offs and more incentive to hire apprentices with the Skilled Shortage payments. But the biggest win might just be the boost in funding for the Export Market Development Grant... Read more

How small businesses can make the most out of social media When you’re a small business owner wearing many hats, marketing may be at the bottom of your priorities. But if you’re not engaging with your followers on social media, you could be missing out on a big opportunity to win new customers. In Australia, Facebook and Instagram have millions of... Read more

What is Shared Hosting? Starting up a brand new website is an exciting time. Whether it is for a lucrative business venture, or merely a humble blog that nurtures your creative side, one thing that you will need to ensure is a reliable server, so people can actually visit and enjoy what you offer.... Read more

Should you buy a domain name if it’s not available on social media? Social media has become an integral part of business communications, whether it’s used for marketing, PR, customer service or simply brand protection. If it’s for the latter, most business owners will want to have a domain name that matches their social media handles. A memorable social media handle is crucial... Read more

Do you really need to produce more content? When it comes to content marketing, there seems to be two distinct approaches: quality or quantity. Both strategies are expensive and require significant man-power, but each is carried out in a different way. The debate is on and people are choosing sides – so, which side are you on?  ... Read more