Melbourne IT Blog

4 tips to engage employees working remotely and in the office While some businesses prepare for a return-to-office, the isolation period of COVID-19 has proven that employees can work just as effectively from home as they can from a physical workplace, without sacrificing results or productivity. As with all work health and safety matters, it is important that no matter where... Read more

Start this marketing health check now for business success post-COVID-19 Since the beginning of March, we have seen the COVID-19 pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78% feel... Read more

Keep your business connected during social isolation with Microsoft Teams Digital collaboration tools have become critical in the age of remote work, globalisation and experience. Not only can they improve communications and ensure efficient performance but over the past few months they’ve developed into a professional necessity. Video conferencing and online messaging services in particular offer organisations some semblance of... Read more

Does your small business need an e-commerce website during COVID-19? COVID-19 is driving a rapid e-commerce evolution, with intuitive businesses across Australia keenly adding e-commerce solutions to their websites to take advantage of the surge in online shopping. Interestingly, the preliminary April findings from the Australia Bureau of Statistics’ Retail Trade Survey, found that retail turnover fell by 17.9 per... Read more

4 ways to improve user experience during a crisis User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more

How to maximise your advertising budget during a crisis With countless employees working from home and many more in lockdown, consumers are being driven online more than ever before. Even though internet use is up by more than 70 per cent, the wider impacts of COVID-19 means the overall spend for online advertising remains low. For your spend to... Read more

Redefining your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more

Steps to setting up your business online With every passing year, our lives become more altered by (and dependant on) the ever-growing technological developments made across the world. Many business owners – whether they be of small operations in the suburbs or growing enterprises in the city – have seen their livelihoods flourish thanks to setting up... Read more

When to outsource your online marketing or do it yourself The internet has changed how the world works. In fact, it’s created a whole new online world that we engage with every day. Making your small business stand out in a crowded online space seems simple, which is why so many of us choose to DIY our online marketing. But... Read more

What does the Federal Budget 2019 mean for your small business? There are big wins for small businesses in the recently announced proposed Federal Budget 2019, such as increasing the instant asset write-offs and more incentive to hire apprentices with the Skilled Shortage payments. But the biggest win might just be the boost in funding for the Export Market Development Grant... Read more