Melbourne IT Blog
Written on 11 November, 2020 by MelbourneIT
Domain name dangers, and how to avoid them Most businesses today are well aware of the need to protect their business assets from online threats, but one vital asset gets very little attention in many businesses: its portfolio of domain names. A business can suffer significant damage if it becomes uncontactable online. In some cases, it could cause... Read more
Written on 06 October, 2020 by MelbourneIT
New funding for marketplaces to move their business online It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more
Written on 01 September, 2020 by MelbourneIT
Should you be worried about the News Media Bargaining Code? On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been... Read more
Written on 19 August, 2020 by MelbourneIT
5 steps for building a successful online business Australian small businesses are the back-bone of our economy. Recent research found 99.8 per cent of all Australian businesses are considered small to medium enterprises, with the most common size having 1-4 employees (71 per cent). Whilst it may seem daunting to take the leap of faith to join this... Read more
Written on 12 August, 2020 by MelbourneIT
How to gain business insights from your customer data There are numerous technologies businesses of any size can use to collect and analyse data to bring about better outcomes and experiences for their customers. Not only can these technologies help to automate the parts of your business that keep you up at night, they can also help plug your... Read more
Written on 07 August, 2020 by MelbourneIT
How to rebrand your business in just 7 steps There are many reasons businesses across Australia might consider rebranding, with most stemming from a need to reposition a brand in the marketplace. It could be as simple as the product or service you now offer has outgrown your original intention for your brand, or a major shift in customers... Read more
Written on 29 July, 2020 by MelbourneIT
Improve your business with shopping on social media Selling on social media is when businesses choose to upload and sell their products on a social platform. It’s a relatively new concept that is gaining steam and is a new opportunity you won’t want to miss. By using social platforms as a means to reach specific audiences to sell,... Read more
Categories:
Social Media | Tags:
digital marketing,
facebook,
instagram,
online business,
social media
Written on 22 July, 2020 by MelbourneIT
3 trends happening on social media right now Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share... Read more
Written on 15 July, 2020 by MelbourneIT
How SEO can help your business succeed during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories:
Search Engine Optimisation | Tags:
digital marketing,
online business,
search engine optimisation,
seo
Written on 08 July, 2020 by MelbourneIT
What can we learn from the businesses thriving in COVID-19? Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more